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european news‘EU quarter’ revamp hailed PA pros welcome news that Rue de la Loi area is set to be given makeover BRUSSELS: Lobbyists have given the values they defend and promote on the thumbs-up to news that Brussels’ international stage”. generally ugly ‘European quarter’ is Edelman’s London-based Michael to be given a major facelift. Burrell, a regular visitor to Brussels, The winners of a competition to said: “This is very good news, though ‘transform’ the area around Rue de la it is a shame the work won’t start until Loi were announced in March – but 2011. The grey, characterless appearwork is not expected to start until 2011 ance of the area today just serves to reat the earliest. inforce the views of all those who see Kraft Foods’ Lyn Trytsman-Gray EU quarter: facelift on cards the EU as bureaucratic and faceless. told PAN: “This is good news. There have been “New homes, shops, cafes and restaurants some minor improvements over the years, such should bring life to street level, especially in the as the addition of cycle lanes on Rue de la Loi, evenings. With people reclaiming the streets from but a makeover would be great for the area. That the traffic, you would get a much better sense of said, I am sure there will be some years of pain to the diverse nature of the young and bright people endure while the work is carried out.” from all over Europe who work here.” Burson-Marsteller Brussels CEO Rob Mack However, Luther Pendragon’s new man in Brussaid: “It is great news that the European Comsels, the former MEP Mark Watts, added a word of mission is taking this initiative. The EU institucaution: “It perhaps would be better focusing on tions receive visitors from across the world and making the existing EU quarter work better rather it’s important that they are seen to be living the than developing another ‘grand project’.”european News in brief AMCHAM EU NAMES COMMS CHIEF: Anna McNally has been appointed comms director for the American Chamber of Commerce to the EU (AmCham EU). McNally, who has US and Irish citizenship, has previously run her own consultancy in Brussels, as well as working for FedEx Express. She replaces Anita Kelly, who joined Libertas (PAN, Dec 08). AmCham EU has also appointed Mairead Audounet as events and PR manager. LIBRARIES BODY WELCOMES NEW DIRECTOR: EBLIDA (the European Bureau of Library, Information and Documentation Associations) has named Joanne Yeomans as its new director. Yeomans, who takes over from Andrew Cranfield, has been section leader for library services at CERN (the European Organisation for Nuclear Research) since 2003. VENTURE PHILANTHROPHY BODY APPOINTS MD: The European Venture Philanthropy Association (EVPA) has appointed Beate Trück as its first MD. She was most recently director of the Brussels office of German applied research organisation Fraunhofer-Gesellschaft OGILVY HIRES ESPINHAL; BAGS ‘GREEN WEEK’ CONTRACT: Ogilvy Public Relations in Brussels has hired Carla Espinhal as director for public policy comms. The agency has also recently been appointed to promote ‘Green Week 2009’ for DG Environment. IOC LURES WORLD ECONOMIC FORUM MEDIA CHIEF: The International Olympic Committee has named Mark Adams as director of comms. He starts at the end of May, moving from a role as MD and head of media and comms at the World Economic Forum in Geneva. EPACA RE-ELECTS LALLOUM AS CHAIRMAN: The European Public Affairs Consultancies’ Association (EPACA) last month re-elected José Lalloum for a second term as chairman at its AGM. Hume Brophy’s Conor Foley, GPlus’s John Wyles and Euro RSCG CO’s Andrew Johnson are now members of EPACA’s management committee.Digital Europe names director-general BRUSSELS: the lobby group for the Partners at the end of 2008, when the continent’s digital technology indusagency’s contract ended. try – the recently rebranded Digital MacGann told PAN three Europe – has unveiled its new direcmonths ago that he would be stagtor-general. ing a “beauty contest” for a new Bridget Cosgrave, who is a dual agency before leaving. Cosgrave told Canadian and Irish national, has previPAN that discussions had been held with ously worked for Belgacom Group and agencies but “no pitch, as such” had yet replaces Mark MacGann, now CEO of Cosgrave: ex-Belgacom been held. Weber Shandwick Brussels (PAN, Jan). She said that if she was to plough ahead Digital Europe is currently without agency and hire a new consultancy, it was more likely to support, having ceased to work with Blueprint be for “press relations” than for PA. comres ad 18.08.08:Layout 1 18/8/08 12:05 Page 1EC LOBBY REGISTER TRACKER How many organisations have now signed up? Information correct as of 3 April12 62 Groups – Think Tanks – Journalists –MEPs – MPs – Peers – MSPs – AMs – MLAs – Local Councillors – General Public – Council Officers – Civil Servants – NGOs – Patient Advocacy Groups – Think Tanks – Journalists –“60% of MEPs think your public affairs programme is brilliant” ...but if you don’t ask them, how will you ever know? To discuss how we can assist with benchmarking your communications programme contact Andrew Hawkins on +44(0) 20 7340 9635 or email andrew@comres.co.ukwww.comres.co.ukMEPs – MPs – Peers – MSPs – AMs – MLAs – Local Councillors – General Public – Council Officers – Civil Servants – NGOs – Patient AdvocacyApril 2009 | PublicAffairsNews | 11 APRIL 2009www.publicaffairsnews.cinside this issueCelic departs HSBC for Prudential role By IAN HALLPreparing for power How would the Tories tackle their first 100 days? page 18 ‘The register does not work’ View from Brussels PAGE 13 A picture of health? Helen Bradburn pagES 20-21 Ed Vaizey Kevin newsRail regulator bags external affairs supremo Ken Young joins from the Pensions Regulator, which replaces him with former aide to pensions minister Rosie Winterton The Office of Rail Regulation (ORR) has recruited the Pensions Regulator’s head of communications to head its newly created 18-strong newsAlstom brief for Bell Pottinger Public Affairs Alstom has brought in Bell Pottinger Public Affairs to provide UK lobbying advice. The agency appointment, believed to be the first time the company has handed out a major retained UK PA contract, follows the appointment of a new UK comms director a newsCentrica lures Defra aide Novozymes plans by ian hallFTSE 100 energy giant Centrica has lured Justin Johnson from Defra, where he was specialist adviser to environment secretary Hilary Benn MP. Johnson has taken the role of public affairs manager, reporting to director of public affairs and Euro New-biz round-up Your essential monthly digest of organisations appointing or changing consultanciesSMARTA.COM • G4S • ASSOCIATION OF LICENSED MULTIPLE RETAILERS • AMGEN • LONDON SOUTH BANK UNIVERSITY • UCAS Kaup. Singer Fried. depositors’ action group – Bell Pottinger An ‘action group’ of deposito newsEx-Brunswick partner claims HSBC role Banking giant HSBC has made a brace Her role with HSBC marks a a senior appointments to bolster return to an in-house banking job: its international public affairs. before Brunswick she was interim The group has appointed Joanna director of corporate affairs newspeople moves www.publicaffairsnews.cONLINE 20MAREustice joins Allan’s Portland Portland PR last month recruited one of www.publicaffairsnews.c clients, splitting his time between the ONLINE 26MAR the best-known and longest-serving agency and his duties in Cornwall. names in the Conservatives’ PR MediaHow political rivals are faring in the presscommons incheS: Miliband, Clark and Hughes rival PARLIAMENTARIANS’ press coverage – number of mentions 16 Ed Miliband 8 Mar: Sunday papers note that Miliband will warn the Scottish Labour conference that the party and the country face testing timesmed Consultation tracker Your essential monthly digest of new consultations of interest to the public affairs communityON-DEMAND TV • ECO-TOWNS • TICKET TOUTING • GAMING TABLES • ‘CARBON NEUTRALITY’ • MEDICAL DEVICES • APPRENTICESHIPS CONSULTATIONS LAUNCHED IN THE PAST month BBC Trust – ‘Project Canvas’ european news‘EU quarter’ revamp hailed PA pros welcome news that Rue de la Loi area is set to be given makeover BRUSSELS: Lobbyists have given the values they defend and promote on the thumbs-up to news that Brussels’ international stage”. generally ugly ‘European quarter’ is Edelman’s London-based european newseuropean News in brief – EXTRA B-M PREPARES EP ELECTIONS PREDICTOR: Burson-Marsteller (B-M)’s Brussels office is this month launching a website – www. predict09.eu – that will offer updated weekly predictions, based on polling data, of the result of European Parliament elections. The el european newsConference dominated by ‘downturn’ talk BRUSSELS: the EIGHTH EUROtive Andrew Hawkins are pean Centre for Public reproduced below. Affairs (ECPA) annual The conference was conference saw top Eurodominated by talk of the pean professionals gather impact of the recession, at the Berlaymont Are you prepared for the changes about to take place in Brussels? As a political and public affairs communications specialist, Dods can help you to keep track of the personnel and institutional changes that are on the horizon. With this in mind we provide specific services focusing on the elections think-tank newsByrne and Gove at IPPR/PwC debate The Institute for Public Policy Research (IPPR) has teamed up with PricewaterhouseCoopers (PwC) to launch a three-year work programme that aims to set out the ‘practical steps’ needed to create a ‘smarter, more effective’ state. Their ‘Towards a Smart BAR . RESTAURANT . CAFÉ Located moments from the Houses of ParliamentCatering for events 10-180 people Exclusive Hire Meetings and Conferences Bar and Café Area Four Millbank, London SW1P 3JA Four Millbank, London SW1P 3JA Tel: 020 7233 0032 Tel: 020 7233 0032 Fax: 020 7233 0010 Fax: 020 7233 0010 E opinion – leadereditor’s COMMENT Scottish market typifies agency sector as ’09 q1 ends very time I ask someone working for a PA consultancy how they are coping during the recession, answers seem cloned from the same template: “...clients still need public affairs advice, even if the economy’s lousy. opinion – pan panelQHOT TOPIC: AFTER THE ELECTION... [ Jo Tanner Director, IN-HOUSE PRTHE QUESTION: What would the first 100 days of a Cameron government bring? With the Conservative Party maintaining a healthy lead in the polls, Tory strategists are planning for how to adjust to power after more th opinion – columnistsed vaizeyMP COMMENTkevin maguireJOURNALIST COMMENTWhy it’s becoming tougher to ‘Transparency’ provides lowbe a parliamentary candidate hanging fruit for hungry hacks t’s quite common these days to find prominent figures from the public affairs sector making the move into frontlin Profile – HELEN BRADBURN‘There is a huge amount of potential to do more here’ After 11 years at the NHS Confederation Helen Bradburn left for the top PA and comms role at the Health Foundation. Adam Hill finds her ‘thinking her way’ into the new role here is an electric piano in one of changes of em PROFILE – HELEN BRADBURNPA person now,” she says – after another longish pause. These exchanges are typical of Bradburn’s conversation: thoughtful rather than polished, querying rather than bullish, with responses seeming to arrive newminted rather than off a corporate production line. She should ge PA CONSULTANCIES IN SCOTLANDScot to trot As London-headquartered Mandate Communications recruits well-known Scottish lobbyist Craig Harrow to open an office in Edinburgh, Public Affairs News maps out the consultancy scene north of the border FLEISHMAN-HILLARD Opened in Scotland in Dec 1996 Top PA pe PA CONSULTANCIES IN SCOTLAND M c EWAN PARTNERS Was GJW Scotland in 1999, then McEwan Purvis; has been McEwan Partners since 2007 Directors are Sam McEwan, Jayne Swanson and Jacqueline Jamieson Four staff ‘85 to 90 per cent’ of turnover is from PA Independent, but part of FIPRA network First minister PHARMACEUTICALSPharma chameleons Counterfeit medicines and ‘market access’ are just two of the issues exercising PA professionals in the drugs sector, writes Adam Hill n 2007, more than four million counterfeit medicines were seized at EU borders, a contraband haul up 51 per cent on the previous yea PHARMACEUTICALSthe European Commission and due to be read in the European Parliament this spring. It aims to standardise the current ad hoc arrangements on patients’ rights when they receive medical treatment in other member states. Another is an EU directive on information to patients, taking in is GM FOOD‘Countries have different rea ‘Frankenstein food’? Or an idea whose time has come? Adam Hill reports on the groups battling it out over GM technology there was more discussion in Brussels,” says Moll. “It depends on the local agenda; countries have different reasons to reject it.”AEuropean re GM FOODasons to reject it...’ Policy director Peter Melchett explains: “Our fundamental argument against GM as a technology and GM crops as products is that the technology gives rise to uncertainties and risks.” Yet a large part of the group’s messaging also revolves around downplaying the whole iss EVENT PARTNERNOMINATIONS ARE NOW CLOSEDMONDAY 11 MAYTHE SHORTLIST WILL BE ANNOUNCED ONFOR SPONSORSHIP OPPORTUNITIES AND TABLE BOOKINGS CONTACT:EMMA STEPHENS Dods, Westminster Tower, 3 Albert Embankment, London SE1 7SP +44 (0)20 7091 7677@emma.stephens@publicaffTHURSDAY 2 JULY 2009 www.publicaffairsn recruitment PC ad(PAN)030-4-09-c 3/4/09 11:34 Page 1appointmentsEnterprise Insight Head of External Relations to £45k (possible part-time arrangement available, £ pro-rata) Enterprise Insight increases entrepreneurial behaviour in the UK by equipping people with the confidence, skills and ambition t “Over many years I have drawn upon Steve Atack’s expertise in international executive search for public affairs appointments. We at Microsoft have benefited from his successful completion of a number of demanding recruitment assignments. He rises to his clients’ challenge with discretion, stamina, f electus making the right connectionGood eggs; hand picked and quality assured Electus is the natural recruitment partner in public affairs and corporate communicationsFor an informative, yet confidential, conversation with one of our consultants please call 020 7091 7570 or visit www.electus-group.c recruitment For more jobs visit www.publicaffairsnews.cusCorporate Affairs Manager London or Dublin £ highly competitive This is a varied and challenging role at a global corporate whose issues often cause contentions. This is a position for a robust and well-rounded communications professional wit ePoliti .com Parliament Policy CommunicationPolitical EPolicy Con suCa mventspaigltat ion snC ove ragei Parla menNe tarywsParli am Briefi entary ng Pa persYour route into Parliament ePolitix.com driving the UK’s online political communicationOur services include: Parliamentary news Campaign coverage classifiedThe magazine for MEPs, by MEPs theparliament.com subscribe online POLITICS, POLICY AND PEOPLETo advertise here call......Emma Stephens 020 7091 7677 April 2009 | PublicAffairsNews | 35 bridge_195_60 copy.pdf 16/12/2008 10:57:14classifiedCMPOLITICAL INTELLIGENCE Dods Monitoring is a specialist political information provider delivering real-time monitoring to the political and policymaking community, from multinational corporations to trade associations, government agencies to chari reviewsWAITING FOR THE ETONIANS byNick Cohen | £12.99 | Fourth Estatehe last Etonian prime minister, Harold Macmillan, formed his administration more than 50 years ago in January 1957. When asked what represented the greatest challenge for a statesman, Macmillan famously replied: “Events, my dear bo out and aboutmy life Sophie Sutcliffe Corporate affairs executive News International Newspapers Where do you live? Shad Thames, next to Tower Bridge. So it’s a very civilised 20-minute ‘commute’ to work and ideal for trips to Borough Market on a Saturday. What’s your media diet? Wake up to the Today out and about All group shots are captioned left to right. To include photos of your event, send images to ian.hall@publicaffairsnNewsreader Alastair Stewart OBE (an Action for Children ambassador) and Minister of State for Children, Young People and Families Beverley Hughes MPMarket Research Societ Best In Class James Nason Warwick Smith Chris Lowe Richard Sutcliffe-Smith Robbie MacDuffMerging to makeContact: firstname.surname@coll