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Even in times of Covid-19, this year more season tickets to home matches at Lyngby Stadium were sold than any previous year. (Photo: Fodboldbilleder.dk) Lyngby Football Club is a strong player in the local community Lyngby Football Club, founded in 1921, will soon celebrate its 100th birthday. The professional division of the club is run by public limited company Lyngby Boldklub A/S. Efficient local partnerships have turned the club into a crucial factor in the local communitys self-perception. By Henrik Malmgreen Football is more than just a game of two halves spent passing a ball around on a grassy field. It is just as much about networking and building a sense of belonging. A football club is an active part of the outside world and must be able to attract local figures who may even be quite indifferent to what is happening on the pitch. The days are gone when football matches on Sundays were the natural domain of fathers. Today, it is an event for the entire family. Or at least it should be, according to Andreas Byder, CEO of Lyngby Football Club. We depend on support from the local community. But support does not come 16 KG S . LY N G B Y FUTURE by itself. You have to earn it. At least if you want to reach out beyond the most hardcore fans, says Byder. Hence, the club must be able to offer more than just football. The club is part of the social glue that helps keep the community together, for instance by offering activities for the whole family when they go to the stadium. A part of the communitys DNA As a club we need to create a place for everyone in the municipality to share a place where everyone can meet casually and a place of social cohesion. Therefore, we go out of our way to set up activities for the kids and help their parents meet each other, without it affecting the football experience, Anders Byder says. He adds, however, that even more is needed. The connection to the local community must go deeper. It has to be rooted in the business community as well. Professional football is a business, and so solid collaboration with both sponsors and other partners is crucial. Lyngby Football Club must be present in the minds of local residents as more than just a name and thus be an indispensable part of the local communitys DNA. Why is that? It is an unavoidable fact that every year some teams ascend to a higher league, while others are descend to lower leagues. Therefore, local support cannot depend on whether the club happens to play in the highest league or in one of the lower leagues. Networking is important to the club That is why we have been very active in creating networks beyond the social interaction that occurs by itself during home matches at Lyngby Stadium. Among other things, we have a CEO network targeting the largest companies in the area. They typically join as part of a sponsorship package. Apart from that, we have our two morning network events, where essentially all companies can sign up, including those who do not care about the football being played, says Andreas Byder. He makes no secret of the fact that No. 7 Det Grønne Område // October 2020 DTU Space makes space history Teaming up with NASA Page 8 Microsoft shows the way to a green transition Microsoft Sustainability Forum focuses on the environmental responsibility of businesses and collaboration on sustainable solutions Page 24 Science City LYNGBY A WORLD CLASS CITY Advanced technological equipment from DTU Space is headed for Mars, the store of the future is being designed at the RetailTech Lab in the commercial centre Lyngby Storcenter, Microsoft Quantum Materials Lab is the only one of its kind in the world, and Science City Lyngby T H E P L U G - I N - H Y B R I D JAN NYGAARD AS www.jan-nygaard.dk Kgs. Lyngby København Firskov vej 33 Englandsvej 389 2800 Kgs. Lyngby 27 70 Kastrup +45 4588 6600 +45 3259 4 6 1 1 BMW 330e Touring plug-in-hybrid. 184+113 hk. WLTP forbrug 55,6-71,4 km/l. CO2 32-40 g/km. Rækkevidde på ren Kim Hein and Anders Rousing of RetailTech Lab, located in Lyngby Storcenter, presenting a product from the company Zliide. It is an intelligent tag for clothing articles, acting as a security device while enabling the customer to buy the product directly, for instance while still in the fitting room On Tuesday, June 16th, Science City Lyngby opened Denmarks first national testing centre for retail-industry technology. RetailTech Lab was inaugurated by Charlotte Mark, CEO of Microsoft Development Copenhagen and chair of Science City Lyngby; Brian Mikkelsen, CEO at the Danish Chamber of Commerce; RETAILTECH LAB PARTNERS Science City Lyngby Lyngby-Taarbæk Municipality COWI DEAS DTU, DTU Science Park, DTU Skylab Danske Shoppingcentre Danish Chamber of Commerce Microsoft U/Nord Cphbusiness Lyngby Storcenter Handelsforeningen for Kongens Lyngby og Omegn Niras Danica Pension Magasi What Do Realtors Have To Do With Bridge Construction? EVERYTHING With the opening of the store in Kgs. Lyngby on Lyngby Torv we are real estate agents with 8 shops in 8 cities on Zealand. With the bridge to and from Copenhagen, to and from North Zealand and the summer country on the North Coast and This could be an image of a barren desert here on Earth. It is not this is how it looks on Mars. But is there life there...? (Photo: NASA / JPL-Caltech) DTU Space and NASA are making space history At this very moment, equipment from DTU Space in Lyngby is travelling millions of kilometres through DTU SPACE A FAIRY TALE Professor an department manager John Leif Jørgensen from DTU Space talking about the equipment that will help find traces of life on Mars. (Photo: Henrik Malmgreen) Mars is called PIXL (Planetary Instrument for X-ray Lithochemistry). The most significant Danish contribution LIFE OR NO LIFE? In order to conclude whether there was ever life on Mars, three factors must be present: water in liquid form, nutritive salts and energy in the form of heat, radiation or light. If that is found, it most likely means traces of life. Follow the water is a mantra at NASA. When Curios FACTS ABOUT THE MEASUREMENT METHOD So-called x-ray spectroscopy is the only way of determining beyond doubt whether there was ever life on Mars. X-ray spectroscopy is a method for analysing those x-rays which have either been emitted from an object or which have passed by it. Two different methods a Last year, the Knowledge & Wine event was held at Aquaporin, a company which has developed a groundbreaking method for purifying water by use of proteins, so-called aquaporins. This technology enabling the reuse of liquids was tested by Danish astronaut Andreas Mogensen in 2015 when he was onboard t KG S . LY N G BY FUTURE 13 Naturally, the premises are also used by the company itself and for in-house training. (Photo: Jan Nygaard A/S) Who would have thought the Lyngby Symphony Orchestra would perform a New Years concert at a car dealership? (Photo: Jan Nygaard A/S) Image from an inauguration full of atmosphere. One ge The large and extremely well-equipped industrial kitchen gives the opportunity to organise gastronomy events, which the company will focus on even more in the future. (Photo: Jan Nygaard A/S) ONE OF THE LARGEST CAR DEALERS IN DENMARK Jan Nygaard is a car dealer unlike most others. He has successfu Even in times of Covid-19, this year more season tickets to home matches at Lyngby Stadium were sold than any previous year. (Photo: Fodboldbilleder.dk) Lyngby Football Club is a strong player in the local community Lyngby Football Club, founded in 1921, will soon celebrate its 100th birthday. The Thanks to a targeted strategy, the number of spectators at Lyngby Football Club matches has doubled. (Photo: Fodboldbilleder.dk) xx networking is a part of Lyngby Football Clubs business plan. The morning networking at the club is particularly popular. At these events, networking is more formal as NEARLY 100 YEARS OF LYNGBY FOOTBALL CLUB O rganisationally, Lyngby Football Club actually consists of two units, namely the parent club Lyngby Boldklub af 1921, which will celebrate its 100th birthday next year, and the public limited company Lyngby Boldklub A/S. The parent club houses amateur foot Every day DTU is standing on the shoulders of H.C. Ørsted when we create technology for people. In 2020 we celebrate the 200 year anniversary of Hans Christian Ørsteds discovery of electromagnetism. Learn more and join the celebration at: www.hco2020.dk KG S . LY N G BY FUTURE 19 BaseCamp the new iconic building in Lyngby In September the first student tenants moved into BaseCamp, a new housing project located on Skovbrynet in Lyngby. In this mixed residential complex, the idea is to have tenants of different ages and professional backgrounds. By Henrik Malmgreen To call B Located near Sorgenfri Station, and with the beautiful lake Lyngby Sø as neighbour, BaseCamp fills the role of Lyngbys new and very exciting iconic building. (Photo: BaseCamp) In total, the complex consists of 639 student homes, 147 homes for the 50+ demographic and finally a number of Company Apar FACTS ABOUT THE DEVELOPER The roof of BaseCamp acts as a public park, with its 800-meter-long walkway featuring lookouts and roof gardens. The residents of Lyngby-Taarbæk municipality have already embraced this feature. (Photo: BaseCamp) stated need for housing for the 50+ demographic, student hom IN THE HEART OF KONGENS LYNGBY BRUNCH LUNCH DINNER PARTIES MEETINGS WE CAN HOST YOUR NEXT EVENT We have created an informal universe of New Nordic Gastronomy, real italian pizzas, cocktails and great wines. Send us an email to lyngby@meyersspisehus.dk and learn about the possibilities. We are follo I am positive that investments made in a green transition will strengthen competitiveness, not weaken it. CEO of Microsoft Denmark, Nana Bule. In her keynote speech, CEO of Danish IT company KMD, Eva Berneke, stated that when uniting climate ambitions and technology, Denmark is an important player. According to CEO of the Danish ICT Industry Association, Natasha Friis Saxberg, it is important that we get rid of a number of systemic barriers in order to fully benefit from new technology. (Photo: IT-Brancheforeningen) At first glance, our sustainability strategy affects our bottom line negative The light rail is coming. It will have a clear physical impact on Lyngby. (Drone photo: Henrik Malmgreen) Contours of the light rail starting to emerge It divides the city of Lyngby both in a physical and a psychological sense. The light rail is coming, and it has supporters as well as opponents. STUDENT, EXPAT OR INTERN? LOOKING FOR A PLACE TO STAY? BASECAMP LYNGBY COPENHAGEN LIVE GREEN IN AMAZING SURROUNDINGS ALL INCLUSIVE: 1 2 3 4 5 6 7 SUPER SUPER FAST FAST WIFI WIFI PRIVATE PRIVATE BATHROOM BATHROOM ROOFTOP ROOFTOP RUNNING RUNNING TRACK TRACK GREEN GREEN AREAS AREAS 5 5 MINUTE The local community is important to Lyngby as an innovation hub, according to CEO of Science City Lyngby, Marianna Lubanski, and chair of Science City Lyngby, Charlotte Mark, who is also CEO of Microsoft Development Center. (Photo: Natalia Kocichova ) WHAT IS AN INNOVATION HUB? Science City Lyngby AN ABUNDANCE OF LOCAL AND DANISH SKILLS According to Charlotte Mark, CEO of Microsoft Development Center in Lyngby and chair of the board at Science City Lyngby, an educational institution such as DTU is a fantastic resource of local competence, strengthening and developing the activities in Science SCIENCE CITY LYNGBY WANTS TO BE Science City Lyngby is a broad collaboration giving the opportunity to create a living city with people who are proud to be citizens there. - Charlotte Mark, CEO of Microsoft Development Center. tance of the innovation community Futurebox, which is a part of DTU Sci Denmarks largest housebuilder Individually built homes No payment until takeover Gorgeous details and welcoming atmosphere CARINA AND PETER NEW-HOME BUYERS, KLAMPENBORG Since no two families are alike, houses shouldnt be either. At HusCompagniet, we build houses that are individually tailored We want to be: ONE OF EUROPES LEADING KNOWLEDGE AND UNIVERSITY CITIES WITH A WORLD-CLASS LEVEL OF RESEARCH AND EDUCATION A CENTRE FOR INNOVATION AND DEVELOPMENT OF KNOWLEDGE-INTENSIVE BUSINESS CLUSTERS AN ATTRACTIVE HUB FOR NATIONAL AND INTERNATIONAL TALENTED INDIVIDUALS CHARACTERISED BY A HIGH QUAL