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The large and extremely well-equipped industrial kitchen gives the opportunity to organise gastronomy events, which the company will focus on even more in the future. (Photo: Jan Nygaard A/S) ONE OF THE LARGEST CAR DEALERS IN DENMARK Jan Nygaard is a car dealer unlike most others. He has successfully created a symbiosis between a car dealership and a cultural facility. (Photo: Henrik Malmgreen) making event called Search for Talent, where local knowledge-intensive enterprises and technology companies were looking for new blood. Hosting that event gave us the opportunity to help international students market their talents to businesses, Jan Nygaard says. But the event room in the belly of the building is not the only thing making this dealership unique. A large industrial kitchen On the first floor next to the lounge is an extremely well-equipped industrial size kitchen. It has been used for gourmet events, with visits from a professional chef or people cooking themselves and having a good time for instance after a full day of team building, which is another type of event Nygaard enjoys housing. At those events we dont need to use our event room. We also have a separate building which is very suitable for seminars and courses. It is also used frequently for our own internal teachings, and after a long days work sitting in an office, many people The large event room located on Firskovvej seats between 400 and 500 guests. (Photo: Jan Nygaard A/S) enjoy activities in our kitchen, relaxing with good food and wine, Nygaard says. Important digital tools Another focus for this enterprising businessman is linking the physical and the digital universe. This is probably the area that has the greatest influence on his everyday life as a car dealer. In fact, an entire room is set up for virtual reality, giving customers an opportunity to virtually, and thus digitally, design and set up their new BMW. Todays customers, not just ours but customers in general, are extremely informed when they walk through the door. They gather information online, and one might think that would help them pick the car they want. In fact, we often see the opposite; they get too much information and maybe end up a little confused or insecure, says Nygaard. Advice right on the money Therefore, it is important that the guidance provided hits home at the first attempt. In this regard, digital tools are indispensable when it comes to making the right sale. Jan Nygaard goes on to talk about how new technologies will play a significant role in the future: augmented reality, for instance, which is an extra digital information layer for tablets or smartphones. Our cars have become increasingly digital as well. When we hand over a new car to a customer, it takes an hour and a half to set up the digital information system so it matches the customers individual profile. Therefore, to me it makes great sense to focus on the digital aspect, says Nygaard, who is fascinated by the many possibilities. A car dealer unlike the rest With his mindset and the other activities at the dealership, it is safe to say that Jan Nygaard is a car dealer unlike most others. He is trained in the automotive industry and has a passion for challenging both himself and his company. This is particularly true when marketing the company. Jan Nygaard sells some 5,000 new cars per year from his two store locations in Lyngby and Amager. This is an impressively high number, and the same goes for the number of test drives, which adds up to between 20,000 and 25,000 per year. The car dealership located on Firskovvej in Lyngby is 8,000 sqm in size. The large event room makes up 1,000 of those square meters and seats 400 to 500 people. The event room is equipped with all the latest AV technology, enabling live streaming of the events. This opportunity was seized when hosting a major e-sports event that lasted a full week. Nygaards ambition is to create a unique image of the BMW brand in the eyes of the local community. I have reached the point where, when hiring a new employee to work in sales or marketing, I dont automatically look for candidates with experience from the car industry. I look for their creative qualities and whether they think digitally and outside boxes, Nygaard explains. And it has worked. Over time, the number of potential customers at the dealership has increased 30 percent. KG S . LY N G BY FUTURE 15 No. 7 Det Grønne Område // October 2020 DTU Space makes space history Teaming up with NASA Page 8 Microsoft shows the way to a green transition Microsoft Sustainability Forum focuses on the environmental responsibility of businesses and collaboration on sustainable solutions Page 24 Science City LYNGBY A WORLD CLASS CITY Advanced technological equipment from DTU Space is headed for Mars, the store of the future is being designed at the RetailTech Lab in the commercial centre Lyngby Storcenter, Microsoft Quantum Materials Lab is the only one of its kind in the world, and Science City Lyngby T H E P L U G - I N - H Y B R I D JAN NYGAARD AS www.jan-nygaard.dk Kgs. Lyngby København Firskov vej 33 Englandsvej 389 2800 Kgs. Lyngby 27 70 Kastrup +45 4588 6600 +45 3259 4 6 1 1 BMW 330e Touring plug-in-hybrid. 184+113 hk. WLTP forbrug 55,6-71,4 km/l. CO2 32-40 g/km. Rækkevidde på ren Kim Hein and Anders Rousing of RetailTech Lab, located in Lyngby Storcenter, presenting a product from the company Zliide. It is an intelligent tag for clothing articles, acting as a security device while enabling the customer to buy the product directly, for instance while still in the fitting room On Tuesday, June 16th, Science City Lyngby opened Denmarks first national testing centre for retail-industry technology. RetailTech Lab was inaugurated by Charlotte Mark, CEO of Microsoft Development Copenhagen and chair of Science City Lyngby; Brian Mikkelsen, CEO at the Danish Chamber of Commerce; RETAILTECH LAB PARTNERS Science City Lyngby Lyngby-Taarbæk Municipality COWI DEAS DTU, DTU Science Park, DTU Skylab Danske Shoppingcentre Danish Chamber of Commerce Microsoft U/Nord Cphbusiness Lyngby Storcenter Handelsforeningen for Kongens Lyngby og Omegn Niras Danica Pension Magasi What Do Realtors Have To Do With Bridge Construction? EVERYTHING With the opening of the store in Kgs. Lyngby on Lyngby Torv we are real estate agents with 8 shops in 8 cities on Zealand. With the bridge to and from Copenhagen, to and from North Zealand and the summer country on the North Coast and This could be an image of a barren desert here on Earth. It is not this is how it looks on Mars. But is there life there...? (Photo: NASA / JPL-Caltech) DTU Space and NASA are making space history At this very moment, equipment from DTU Space in Lyngby is travelling millions of kilometres through DTU SPACE A FAIRY TALE Professor an department manager John Leif Jørgensen from DTU Space talking about the equipment that will help find traces of life on Mars. (Photo: Henrik Malmgreen) Mars is called PIXL (Planetary Instrument for X-ray Lithochemistry). The most significant Danish contribution LIFE OR NO LIFE? In order to conclude whether there was ever life on Mars, three factors must be present: water in liquid form, nutritive salts and energy in the form of heat, radiation or light. If that is found, it most likely means traces of life. Follow the water is a mantra at NASA. When Curios FACTS ABOUT THE MEASUREMENT METHOD So-called x-ray spectroscopy is the only way of determining beyond doubt whether there was ever life on Mars. X-ray spectroscopy is a method for analysing those x-rays which have either been emitted from an object or which have passed by it. Two different methods a Last year, the Knowledge & Wine event was held at Aquaporin, a company which has developed a groundbreaking method for purifying water by use of proteins, so-called aquaporins. This technology enabling the reuse of liquids was tested by Danish astronaut Andreas Mogensen in 2015 when he was onboard t KG S . LY N G BY FUTURE 13 Naturally, the premises are also used by the company itself and for in-house training. (Photo: Jan Nygaard A/S) Who would have thought the Lyngby Symphony Orchestra would perform a New Years concert at a car dealership? (Photo: Jan Nygaard A/S) Image from an inauguration full of atmosphere. One ge The large and extremely well-equipped industrial kitchen gives the opportunity to organise gastronomy events, which the company will focus on even more in the future. (Photo: Jan Nygaard A/S) ONE OF THE LARGEST CAR DEALERS IN DENMARK Jan Nygaard is a car dealer unlike most others. He has successfu Even in times of Covid-19, this year more season tickets to home matches at Lyngby Stadium were sold than any previous year. (Photo: Fodboldbilleder.dk) Lyngby Football Club is a strong player in the local community Lyngby Football Club, founded in 1921, will soon celebrate its 100th birthday. The Thanks to a targeted strategy, the number of spectators at Lyngby Football Club matches has doubled. (Photo: Fodboldbilleder.dk) xx networking is a part of Lyngby Football Clubs business plan. The morning networking at the club is particularly popular. At these events, networking is more formal as NEARLY 100 YEARS OF LYNGBY FOOTBALL CLUB O rganisationally, Lyngby Football Club actually consists of two units, namely the parent club Lyngby Boldklub af 1921, which will celebrate its 100th birthday next year, and the public limited company Lyngby Boldklub A/S. The parent club houses amateur foot Every day DTU is standing on the shoulders of H.C. Ørsted when we create technology for people. In 2020 we celebrate the 200 year anniversary of Hans Christian Ørsteds discovery of electromagnetism. Learn more and join the celebration at: www.hco2020.dk KG S . LY N G BY FUTURE 19 BaseCamp the new iconic building in Lyngby In September the first student tenants moved into BaseCamp, a new housing project located on Skovbrynet in Lyngby. In this mixed residential complex, the idea is to have tenants of different ages and professional backgrounds. By Henrik Malmgreen To call B Located near Sorgenfri Station, and with the beautiful lake Lyngby Sø as neighbour, BaseCamp fills the role of Lyngbys new and very exciting iconic building. (Photo: BaseCamp) In total, the complex consists of 639 student homes, 147 homes for the 50+ demographic and finally a number of Company Apar FACTS ABOUT THE DEVELOPER The roof of BaseCamp acts as a public park, with its 800-meter-long walkway featuring lookouts and roof gardens. The residents of Lyngby-Taarbæk municipality have already embraced this feature. (Photo: BaseCamp) stated need for housing for the 50+ demographic, student hom IN THE HEART OF KONGENS LYNGBY BRUNCH LUNCH DINNER PARTIES MEETINGS WE CAN HOST YOUR NEXT EVENT We have created an informal universe of New Nordic Gastronomy, real italian pizzas, cocktails and great wines. Send us an email to lyngby@meyersspisehus.dk and learn about the possibilities. We are follo I am positive that investments made in a green transition will strengthen competitiveness, not weaken it. CEO of Microsoft Denmark, Nana Bule. In her keynote speech, CEO of Danish IT company KMD, Eva Berneke, stated that when uniting climate ambitions and technology, Denmark is an important player. According to CEO of the Danish ICT Industry Association, Natasha Friis Saxberg, it is important that we get rid of a number of systemic barriers in order to fully benefit from new technology. (Photo: IT-Brancheforeningen) At first glance, our sustainability strategy affects our bottom line negative The light rail is coming. It will have a clear physical impact on Lyngby. (Drone photo: Henrik Malmgreen) Contours of the light rail starting to emerge It divides the city of Lyngby both in a physical and a psychological sense. The light rail is coming, and it has supporters as well as opponents. STUDENT, EXPAT OR INTERN? LOOKING FOR A PLACE TO STAY? BASECAMP LYNGBY COPENHAGEN LIVE GREEN IN AMAZING SURROUNDINGS ALL INCLUSIVE: 1 2 3 4 5 6 7 SUPER SUPER FAST FAST WIFI WIFI PRIVATE PRIVATE BATHROOM BATHROOM ROOFTOP ROOFTOP RUNNING RUNNING TRACK TRACK GREEN GREEN AREAS AREAS 5 5 MINUTE The local community is important to Lyngby as an innovation hub, according to CEO of Science City Lyngby, Marianna Lubanski, and chair of Science City Lyngby, Charlotte Mark, who is also CEO of Microsoft Development Center. (Photo: Natalia Kocichova ) WHAT IS AN INNOVATION HUB? Science City Lyngby AN ABUNDANCE OF LOCAL AND DANISH SKILLS According to Charlotte Mark, CEO of Microsoft Development Center in Lyngby and chair of the board at Science City Lyngby, an educational institution such as DTU is a fantastic resource of local competence, strengthening and developing the activities in Science SCIENCE CITY LYNGBY WANTS TO BE Science City Lyngby is a broad collaboration giving the opportunity to create a living city with people who are proud to be citizens there. - Charlotte Mark, CEO of Microsoft Development Center. tance of the innovation community Futurebox, which is a part of DTU Sci Denmarks largest housebuilder Individually built homes No payment until takeover Gorgeous details and welcoming atmosphere CARINA AND PETER NEW-HOME BUYERS, KLAMPENBORG Since no two families are alike, houses shouldnt be either. At HusCompagniet, we build houses that are individually tailored We want to be: ONE OF EUROPES LEADING KNOWLEDGE AND UNIVERSITY CITIES WITH A WORLD-CLASS LEVEL OF RESEARCH AND EDUCATION A CENTRE FOR INNOVATION AND DEVELOPMENT OF KNOWLEDGE-INTENSIVE BUSINESS CLUSTERS AN ATTRACTIVE HUB FOR NATIONAL AND INTERNATIONAL TALENTED INDIVIDUALS CHARACTERISED BY A HIGH QUAL