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On Tuesday, June 16th, Science City Lyngby opened Denmarks first national testing centre for retail-industry technology. RetailTech Lab was inaugurated by Charlotte Mark, CEO of Microsoft Development Copenhagen and chair of Science City Lyngby; Brian Mikkelsen, CEO at the Danish Chamber of Commerce; and Tommy Ahlers, Member of the Danish Parliament for the Liberal Party of Denmark Venstre and entrepreneur. (Photo: Science City Lyngby) FACTS ABOUT RETAILTECH LAB etailTech Lab is a nonR profit initiative created by Science City Lyngby and its partners. It allows traders, big and small, to come by and get inspiration from startups and their solutions for the retail industry. One area of focus is how to combine physical shopping with the online sphere, both when it comes to competition in general and to strengthening the existing online departments of a given store. Selling products from a physical store and at the same time from an online store makes, for instance, stockpile management and distribution more of a challenge. However, Kim Hein is confident that if approached properly, the two areas can be combined in a way that makes consumers more conscious about physical stores. Those who believe that online shopping marks the death of the physical store can think again. But for that to happen, retailers need to get ahead of the curve. RetailTech Lab is set up to facilitate meetings, present technology and solutions, but also to act as a practice store, allowing businesses to test the coupling of a given product and a store. (Photo: Science City Lyngby). tain, the image of Lyngby as an active and exciting shopping city. Kim Hein adds that maintaining an open mind definitely helps strengthen local commercial activities when it comes to the solutions offered by the RetailTech Lab in the future. Technology without borders We have a collaboration with Sportmaster, a Danish sporting goods chain, and their parent company Sportmaster Group, based in Singapore. This gives us a unique opportunity for collaboration, both when it comes to promoting Danish startups in Asia as well as creating Asian interest in companies in Denmark, and especially in Lyngby, says Hein. To Kim Hein, the international potential of RetailTech Lab, poised at the first floor of Lyngby Storcenter is considerable. And this potential can benefit local retail. The current challenge of renewing retail means embracing digital technologies, which famously do not depend on national boundaries. Small businesses must get onboard Many innovative businesses are represented One of our finest tasks is to prepare the ground for the many startups out there while making retail more innovative. We do that by taking in the best of both worlds, the physical store and the online world - Lab Director Kim Hein. at RetailTech Lab. The premises are divided into four areas: an event area; a work and meeting area; a tech and demo area for presenting solutions; and finally an area where retail businesses and tech companies can meet each other in a tangible test setup called the Store of the Future. This retail incubator allows them test new solutions in a safe and protected environment. We have seen interest from companies such as COOP, Ikea and Magasin even Amazon contacted us. But success is not achieved until we manage to reach out to individual retailers, Hein explains. He adds that a lot can be learned from large shopping chains. In his experience, they are keen on sharing their experience and have more muscle to try out new solutions. The best of both worlds One of our greatest tasks is to prepare the KG S . LY N G BY FUTURE 5 No. 7 Det Grønne Område // October 2020 DTU Space makes space history Teaming up with NASA Page 8 Microsoft shows the way to a green transition Microsoft Sustainability Forum focuses on the environmental responsibility of businesses and collaboration on sustainable solutions Page 24 Science City LYNGBY A WORLD CLASS CITY Advanced technological equipment from DTU Space is headed for Mars, the store of the future is being designed at the RetailTech Lab in the commercial centre Lyngby Storcenter, Microsoft Quantum Materials Lab is the only one of its kind in the world, and Science City Lyngby T H E P L U G - I N - H Y B R I D JAN NYGAARD AS www.jan-nygaard.dk Kgs. Lyngby København Firskov vej 33 Englandsvej 389 2800 Kgs. Lyngby 27 70 Kastrup +45 4588 6600 +45 3259 4 6 1 1 BMW 330e Touring plug-in-hybrid. 184+113 hk. WLTP forbrug 55,6-71,4 km/l. CO2 32-40 g/km. Rækkevidde på ren Kim Hein and Anders Rousing of RetailTech Lab, located in Lyngby Storcenter, presenting a product from the company Zliide. It is an intelligent tag for clothing articles, acting as a security device while enabling the customer to buy the product directly, for instance while still in the fitting room On Tuesday, June 16th, Science City Lyngby opened Denmarks first national testing centre for retail-industry technology. RetailTech Lab was inaugurated by Charlotte Mark, CEO of Microsoft Development Copenhagen and chair of Science City Lyngby; Brian Mikkelsen, CEO at the Danish Chamber of Commerce; RETAILTECH LAB PARTNERS Science City Lyngby Lyngby-Taarbæk Municipality COWI DEAS DTU, DTU Science Park, DTU Skylab Danske Shoppingcentre Danish Chamber of Commerce Microsoft U/Nord Cphbusiness Lyngby Storcenter Handelsforeningen for Kongens Lyngby og Omegn Niras Danica Pension Magasi What Do Realtors Have To Do With Bridge Construction? EVERYTHING With the opening of the store in Kgs. Lyngby on Lyngby Torv we are real estate agents with 8 shops in 8 cities on Zealand. With the bridge to and from Copenhagen, to and from North Zealand and the summer country on the North Coast and This could be an image of a barren desert here on Earth. It is not this is how it looks on Mars. But is there life there...? (Photo: NASA / JPL-Caltech) DTU Space and NASA are making space history At this very moment, equipment from DTU Space in Lyngby is travelling millions of kilometres through DTU SPACE A FAIRY TALE Professor an department manager John Leif Jørgensen from DTU Space talking about the equipment that will help find traces of life on Mars. (Photo: Henrik Malmgreen) Mars is called PIXL (Planetary Instrument for X-ray Lithochemistry). The most significant Danish contribution LIFE OR NO LIFE? In order to conclude whether there was ever life on Mars, three factors must be present: water in liquid form, nutritive salts and energy in the form of heat, radiation or light. If that is found, it most likely means traces of life. Follow the water is a mantra at NASA. When Curios FACTS ABOUT THE MEASUREMENT METHOD So-called x-ray spectroscopy is the only way of determining beyond doubt whether there was ever life on Mars. X-ray spectroscopy is a method for analysing those x-rays which have either been emitted from an object or which have passed by it. Two different methods a Last year, the Knowledge & Wine event was held at Aquaporin, a company which has developed a groundbreaking method for purifying water by use of proteins, so-called aquaporins. This technology enabling the reuse of liquids was tested by Danish astronaut Andreas Mogensen in 2015 when he was onboard t KG S . LY N G BY FUTURE 13 Naturally, the premises are also used by the company itself and for in-house training. (Photo: Jan Nygaard A/S) Who would have thought the Lyngby Symphony Orchestra would perform a New Years concert at a car dealership? (Photo: Jan Nygaard A/S) Image from an inauguration full of atmosphere. One ge The large and extremely well-equipped industrial kitchen gives the opportunity to organise gastronomy events, which the company will focus on even more in the future. (Photo: Jan Nygaard A/S) ONE OF THE LARGEST CAR DEALERS IN DENMARK Jan Nygaard is a car dealer unlike most others. He has successfu Even in times of Covid-19, this year more season tickets to home matches at Lyngby Stadium were sold than any previous year. (Photo: Fodboldbilleder.dk) Lyngby Football Club is a strong player in the local community Lyngby Football Club, founded in 1921, will soon celebrate its 100th birthday. The Thanks to a targeted strategy, the number of spectators at Lyngby Football Club matches has doubled. (Photo: Fodboldbilleder.dk) xx networking is a part of Lyngby Football Clubs business plan. The morning networking at the club is particularly popular. At these events, networking is more formal as NEARLY 100 YEARS OF LYNGBY FOOTBALL CLUB O rganisationally, Lyngby Football Club actually consists of two units, namely the parent club Lyngby Boldklub af 1921, which will celebrate its 100th birthday next year, and the public limited company Lyngby Boldklub A/S. The parent club houses amateur foot Every day DTU is standing on the shoulders of H.C. Ørsted when we create technology for people. In 2020 we celebrate the 200 year anniversary of Hans Christian Ørsteds discovery of electromagnetism. Learn more and join the celebration at: www.hco2020.dk KG S . LY N G BY FUTURE 19 BaseCamp the new iconic building in Lyngby In September the first student tenants moved into BaseCamp, a new housing project located on Skovbrynet in Lyngby. In this mixed residential complex, the idea is to have tenants of different ages and professional backgrounds. By Henrik Malmgreen To call B Located near Sorgenfri Station, and with the beautiful lake Lyngby Sø as neighbour, BaseCamp fills the role of Lyngbys new and very exciting iconic building. (Photo: BaseCamp) In total, the complex consists of 639 student homes, 147 homes for the 50+ demographic and finally a number of Company Apar FACTS ABOUT THE DEVELOPER The roof of BaseCamp acts as a public park, with its 800-meter-long walkway featuring lookouts and roof gardens. The residents of Lyngby-Taarbæk municipality have already embraced this feature. (Photo: BaseCamp) stated need for housing for the 50+ demographic, student hom IN THE HEART OF KONGENS LYNGBY BRUNCH LUNCH DINNER PARTIES MEETINGS WE CAN HOST YOUR NEXT EVENT We have created an informal universe of New Nordic Gastronomy, real italian pizzas, cocktails and great wines. Send us an email to lyngby@meyersspisehus.dk and learn about the possibilities. We are follo I am positive that investments made in a green transition will strengthen competitiveness, not weaken it. CEO of Microsoft Denmark, Nana Bule. In her keynote speech, CEO of Danish IT company KMD, Eva Berneke, stated that when uniting climate ambitions and technology, Denmark is an important player. According to CEO of the Danish ICT Industry Association, Natasha Friis Saxberg, it is important that we get rid of a number of systemic barriers in order to fully benefit from new technology. (Photo: IT-Brancheforeningen) At first glance, our sustainability strategy affects our bottom line negative The light rail is coming. It will have a clear physical impact on Lyngby. (Drone photo: Henrik Malmgreen) Contours of the light rail starting to emerge It divides the city of Lyngby both in a physical and a psychological sense. The light rail is coming, and it has supporters as well as opponents. STUDENT, EXPAT OR INTERN? LOOKING FOR A PLACE TO STAY? BASECAMP LYNGBY COPENHAGEN LIVE GREEN IN AMAZING SURROUNDINGS ALL INCLUSIVE: 1 2 3 4 5 6 7 SUPER SUPER FAST FAST WIFI WIFI PRIVATE PRIVATE BATHROOM BATHROOM ROOFTOP ROOFTOP RUNNING RUNNING TRACK TRACK GREEN GREEN AREAS AREAS 5 5 MINUTE The local community is important to Lyngby as an innovation hub, according to CEO of Science City Lyngby, Marianna Lubanski, and chair of Science City Lyngby, Charlotte Mark, who is also CEO of Microsoft Development Center. (Photo: Natalia Kocichova ) WHAT IS AN INNOVATION HUB? Science City Lyngby AN ABUNDANCE OF LOCAL AND DANISH SKILLS According to Charlotte Mark, CEO of Microsoft Development Center in Lyngby and chair of the board at Science City Lyngby, an educational institution such as DTU is a fantastic resource of local competence, strengthening and developing the activities in Science SCIENCE CITY LYNGBY WANTS TO BE Science City Lyngby is a broad collaboration giving the opportunity to create a living city with people who are proud to be citizens there. - Charlotte Mark, CEO of Microsoft Development Center. tance of the innovation community Futurebox, which is a part of DTU Sci Denmarks largest housebuilder Individually built homes No payment until takeover Gorgeous details and welcoming atmosphere CARINA AND PETER NEW-HOME BUYERS, KLAMPENBORG Since no two families are alike, houses shouldnt be either. At HusCompagniet, we build houses that are individually tailored We want to be: ONE OF EUROPES LEADING KNOWLEDGE AND UNIVERSITY CITIES WITH A WORLD-CLASS LEVEL OF RESEARCH AND EDUCATION A CENTRE FOR INNOVATION AND DEVELOPMENT OF KNOWLEDGE-INTENSIVE BUSINESS CLUSTERS AN ATTRACTIVE HUB FOR NATIONAL AND INTERNATIONAL TALENTED INDIVIDUALS CHARACTERISED BY A HIGH QUAL